Privacy Policy

Effective Date: 2025-04-09

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1. Introduction

Welcome to China ZBB Group Shanghai Transformer Co., Ltd. ("ZBB Transformer", "we", "us", or "our"). We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://www.zbbtransformer.com/ (the "Site"), including any other media form, media channel, mobile website, or mobile application related or connected thereto.

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Last Updated" date of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates.

2. Information We Collect

We may collect the following types of information:

Personal Information:

- Name

- Email address

- Phone number

- Company name

- Mailing address

- Job title

Technical Information:

- IP address

- Browser type and version

- Operating system

- Referring website addresses

- Pages visited and time spent on pages

- Device information

Cookie Data:

- Analytics cookies

- Functional cookies

- Targeting/advertising cookies

Communication Data:

- Inquiries submitted through contact forms

- Email correspondence

- Feedback and survey responses

3. How We Use Your Information

We use the information we collect for the following purposes:

- To provide, operate, and maintain our website and services

- To improve, personalize, and expand our website

- To understand and analyze how you use our website

- To develop new products, services, features, and functionality

- To communicate with you, including customer service and support

- To process transactions and send related information

- To comply with legal obligations

- To detect and prevent fraud or other illegal activities

- To protect the safety of our users

4. Legal Basis for Processing (GDPR)

If you are a resident of the European Economic Area (EEA), we process your personal data under the following legal bases:

- Consent: When you have given us explicit consent to process your personal data for specific purposes (e.g., marketing communications).

- Performance of a Contract: When we process your data to fulfill our contractual obligations to you (e.g., processing an order).

- Legitimate Interests: When we process your data for our legitimate business interests, such as improving our services, fraud prevention, and network security.

- Legal Obligation: When we process your data to comply with applicable laws and regulations.

You have the right to withdraw your consent at any time. However, this will not affect the lawfulness of any processing carried out before the withdrawal.

5. Your Rights Under CCPA

If you are a California resident, the California Consumer Privacy Act (CCPA) grants you the following rights:

- Right to Know: You have the right to know what personal information we collect, use, and disclose about you.

- Right to Delete: You have the right to request deletion of your personal information.

- Right to Opt-Out: You have the right to opt out of the sale of your personal information. We do not sell your personal information in the traditional sense. However, we may share certain information with third-party advertising partners (such as Google Ads) for remarketing and personalized advertising purposes as described in this policy. Under the CCPA, "sharing" data for cross-context behavioral advertising may be considered a "sale." You have the right to opt out of this sharing at any time.

- Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To exercise any of these rights, please contact us at [email protected].

6. Use of Cookies

We use cookies and similar tracking technologies to track activity on our Site and hold certain information. Cookies are small files with a small amount of data which may include an anonymous unique identifier.

Types of cookies we use:

Strictly Necessary Cookies — Required for the Site to function properly. Cannot be disabled.

| Cookie | Purpose | Duration |

|--------|---------|----------|

| session_id | Maintains your session | Session |

| csrf_token | Security protection | Session |

| consent_banner | Remembers cookie preferences | 1 year |

Analytics Cookies (GA4) — Help us understand how visitors interact with the Site.

| Cookie | Purpose | Duration |

|--------|---------|----------|

| _ga | Distinguishes unique users | 2 years |

| _ga_* | Maintains session state | 2 years |

| _gid | Distinguishes unique users | 24 hours |

| _gat | Throttles request rate | 1 minute |

Advertising Cookies (Google Ads) — Used for remarketing and conversion tracking.

| Cookie | Purpose | Duration |

|--------|---------|----------|

| __gads | Google Ads tracking | 13 months |

| __gpi | Google Ads personalization | 13 months |

| _gcl_au | Conversion linker | 3 months |

| IDE | DoubleClick ad targeting | 1 year |

Functional Cookies — Enable enhanced functionality and personalization.

| Cookie | Purpose | Duration |

|--------|---------|----------|

| language | Language preference | 1 year |

| theme | Display preferences | 1 year |

How to Control Cookies:

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some portions of our Site may not function properly.

- Google Analytics Opt-out: Install the [GA Opt-out Browser Add-on](https://tools.google.com/dlpage/gaoptout)

- Google Ads Settings: Manage ad preferences at [Google Ads Settings](https://adssettings.google.com)

- Network Advertising Initiative: [Opt out of behavioral advertising](https://optout.networkadvertising.org/)

- European Interactive Digital Advertising Alliance: [Your Online Choices](https://www.youronlinechoices.eu/)

7. Google Analytics 4 (GA4) and Advertising

We use Google Analytics 4 (GA4) to collect and analyze website usage data. GA4 uses cookies and similar technologies to track your interactions with our Site.

Data Collected by GA4:

- Pages visited and navigation path

- Time spent on each page

- Geographic location (country/region level)

- Device type, browser, and operating system

- Referral source (how you found our Site)

- User engagement metrics

Data Retention:

We have configured GA4 to retain user data for 14 months. After this period, data is automatically deleted.

Google Ads Conversion Tracking: We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. This uses cookies to track actions you take on our Site after clicking one of our ads.

Remarketing: We may use GA4 audiences for remarketing through Google Ads, allowing us to show you relevant advertisements on other websites you visit.

Your Choices:

You may opt out of Google Analytics tracking by installing the [Google Analytics Opt-out Browser Add-on](https://tools.google.com/dlpage/gaoptout). You can also manage your ad preferences at [Google Ads Settings](https://adssettings.google.com).

8. Third-Party Services

We may use third-party services that collect, monitor, and analyze data:

- Google Analytics: Web analytics service provided by Google, Inc.

- Google Ads: Advertising platform by Google for remarketing and conversion tracking.

These third-party service providers have their own privacy policies addressing how they use such information.

9. Sharing of Your Information

We may share information we have collected about you in certain situations:

- Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including payment processing, order fulfillment, shipping, email delivery, customer service, and data analysis.

- Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition.

- Legal Obligations: We may disclose your information where required by law, subpoena, or other legal process.

- With Your Consent: We may disclose your personal information for any other purpose with your consent.

10. Data Security

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.

11. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

If you are a resident of the EEA or UK, you have the right to request access to, rectification of, or erasure of your personal data, as well as the right to data portability and to restrict processing.

12. Children's Privacy

Our Site is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16 without verification of parental consent, we will take steps to remove that information.

13. International Data Transfers

Your information may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

When we transfer personal data from the EEA or UK to countries not deemed to provide an adequate level of data protection by the European Commission, we rely on Standard Contractual Clauses (SCCs) approved by the European Commission to ensure appropriate safeguards for the transfer.

By using our Site, you consent to the transfer of information to these third parties and to the processing of your information in these countries.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date and the new policy will be effective as soon as it is accessible.

We encourage you to review this Privacy Policy frequently to stay informed.

15. Contact Us

If you have questions or comments about this Privacy Policy or how we handle your personal information, please contact us:

China ZBB Group Shanghai Transformer Co., Ltd.

Email: [email protected]

Website: https://www.zbbtransformer.com/

For any inquiries regarding data protection under GDPR or other privacy regulations, you may reach our Data Protection representative at [email protected].